OUIGO at Mad Cool: Music, tattoos and anniversary fun

OUIGO jumped back on board with Mad Cool for the fourth year running. And this wasn't just any edition: the festival was celebrating its 10th anniversary, so the atmosphere was packed with excitement, great music, and people ready to party.

Over four days, more than 100 artists took to the stages across the venue. Safe to say, there was endless music to enjoy, alongside OUIGO’s pop-up activations to keep everyone entertained.

Four days of music to celebrate a very special edition

Mad Cool proved once again why it’s one of the absolute highlights of the summer. Four days, stages spread across the entire grounds, thousands of festivalgoers, and an energy that’s hard to put into words—you just had to be there.

At OUIGO, we wanted to join the party and accompany every traveller and music lover throughout an edition that felt special right from the word go.

Over 100 artists and stages operating at full throttle

The music never stopped all weekend. Over 100 artists graced the various stages, giving each day its own unique rhythm. There was something for everyone: exciting new discoveries, highly anticipated sets, and those moments where you turn to your crew and say, "This is absolutely brilliant."

The OUIGO stand: the meeting point no one could miss

At OUIGO, we didn’t just want to be there—we wanted to make our mark. That’s why we created an experience designed to give attendees a different, almost permanent memory to take home.

Our stand quickly became one of the main meeting points on site. And yes, it was a massive success that everyone saw coming.

Temporary tattoos to wear the festival on your skin

The star attraction was our custom temporary tattoo station. A fun, original, and properly festival-style way to carry a piece of Mad Cool with you.

A small detail, but a huge hit. Because sometimes the simplest ideas are the most memorable. That was the whole point: creating a go-to spot that was genuinely part of the plan, not just another booth filling up space.

Stage schedules and musical destinations so you don't miss a thing

Another hugely popular feature was our custom timetable display, designed to help fans find their musical destination without getting lost between stages, sets, and good times.

Because when there’s so much music on offer, knowing where you need to be is a lifesaver. And when it’s made easy for you, even better.

A timetable board designed so you wouldn't miss a thing

Mad Cool is one of those festivals where you always wish you could be in two places at once. That’s why our info point was so useful and well received: practical, eye-catching, and completely in tune with the festival vibe.

Mad Cool and OUIGO: a partnership that’s now a tradition

Four consecutive years at Mad Cool. That’s no coincidence—that’s a tradition. It’s about building on a relationship that works, grows, and continuously finds fresh ways to connect with the crowd.

OUIGO and Mad Cool are a perfect match because they share a core belief: the adventure starts long before you arrive and carries on well after the lights go out. In both cases, the journey matters just as much as the destination.

That’s how Mad Cool went down with OUIGO

If we had to sum up this edition in one phrase, it would be this: OUIGO left its mark. Literally, with the temporary tattoos. But also on everyone who dropped by the stand, checked the timetables, or simply came over to soak up the atmosphere.

This memory went far beyond the venue walls. Because that’s what happens when an activation truly clicks with people instead of just existing in the moment—it turns into conversations, photos, and stories to tell. See you next year?

OUIGO LET’S GO!